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Articles by Jon Sicotte

Growing Cider

Beak & Skiff’s ​Diversification ​Strategy and How it Works Without Losing the Core

October 14, 2026 Jon Sicotte 0

For Beak & Skiff Apple Orchards, diversification wasn’t about abandoning the farm’s core business. It was about finding more ways to make the assets, expertise and customer relationships it already had work harder. The fifth-generation […]

Growing Cider

Cider Corps Finds Staying Power by Balancing Familiarity With Something Different

October 7, 2026 Jon Sicotte 0

Cider Corps‘ Mango Foxtrot has become the kind of core product many cideries want but few can build: a cider that continues to sell consistently while also serving as an introduction to the category for […]

Growing Cider

Make October Matter: How Cideries Look to Turn National Cider Month Into a Business Tool

September 30, 2026 Jon Sicotte 0

For many cideries, October did not need National Cider Month to become an important part of the calendar. The harvest is underway. Apples are everywhere. Consumers are already looking for fall experiences. And, in many […]

Cider News

New York Launches Statewide Cider Campaign to Grow Agritourism and Cidery Visits

September 29, 2026 Jon Sicotte 0

New York is launching a statewide campaign designed to make cider a larger part of the state’s agricultural tourism strategy and encourage visitors to explore its cideries, orchards and surrounding communities. Gov. Kathy Hochul and […]

Cider News

Bellingham Announces Acquisition of Lost Giants

September 26, 2026 Jon Sicotte 0

Bellingham Cider Company is purchasing Lost Giants Cider Company, with current owners Brad Wilske and Abe Ebert passing the brand to Bellingham Cider Company Co-Owners Bryce Hamilton and Josh Serface. Wilske and Ebert approached Hamilton […]

Cider News

Locust Cider’s Gig Harbor Taproom to Continue Under New Ownership

September 26, 2026 Jon Sicotte 0

Locust Cider is stepping away from ownership of its Gig Harbor, Washington, taproom, but the location will remain open under new ownership and continue serving the cidery’s products. Jason and Rebecca Spears, owners of Locust […]

Cider News

Cider Business Podcast: How Cideries Can Win at National Cider Month

September 24, 2026 Jon Sicotte 0

National Cider Month is more than a hashtag on social media posts, it’s a chance to drive traffic, educate new drinkers, and build long-term loyalty for your cidery. In this edition, Executive Editor Jon Sicotte […]

Cider News

Fly Creek Cider Mill Voted America’s Best Cidery in USA TODAY 10Best Readers’ Choice Awards

September 23, 2026 Jon Sicotte 0

Fly Creek Cider Mill & Orchard has been voted the Best Cidery in the United States in the 2026 USA TODAY 10Best Readers’ Choice Awards, earning the historic Upstate New York destination its second #1 […]

Growing Cider

How Seek No Further Is Using Coffee to Build a More Productive Cidery

September 23, 2026 Jon Sicotte 0

A cidery’s busiest hours can also expose one of its biggest business challenges: what happens to the building when customers aren’t there? For Seek No Further Cider, the answer has been to add some java. […]

Cider News

Angry Orchard, Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience

September 17, 2026 Jon Sicotte 0

This October, the nation’s No. 1 hard cider brand[1] is opening the doors to Angry Orchard Video, an immersive pop-up experience inspired by its new Thriller Variety Pack and the iconic world of Scream. In […]

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