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Cider News

Bauman’s Wins International Trophy; 2 Towns Adds Gold at 2026 Cider Awards

May 30, 2026 Jon Sicotte 0

Oregon cider producers earned some of the industry’s highest honors at the 2026 International Brewing & Cider Awards, with Bauman’s Cider and 2 Towns Ciderhouse combining for multiple gold medals and helping showcase the Pacific […]

Growing Cider

Why Audience Fit Matters More Than Reach in Marketing Your Cider

May 27, 2026 Jon Sicotte 0

For many cideries, social media has become less about simply posting a can or bottle release and more about understanding who the audience actually is, where they spend time online and what kind of content […]

Cider News

Snow Capped Cider Headlines GLINTCAP 2026 Winners with 14 Medals Total & 7 Golds

May 21, 2026 Jon Sicotte 0

Austin, Colorado’s Snow Capped Cider picked up seven golds and a total of 14 medals to capture the Midsized Producer of the Year at the 2026 Great Lakes International Cider and Perry Competition (GLINTCAP) and lead […]

Growing Cider

For ​These Cideries, Storytelling Still Sells the Bottle

May 20, 2026 Jon Sicotte 0

Traditional cider makers who rely on ​its on-sight orchard fruit​, face a different challenge than most beverage producers: They are not just selling a drink, they are trying to sell context. From explaining heirloom apples […]

Growing Cider

The Reality of Running a Cider Club: Shipping, Staffing & Subscriber Retention

May 13, 2026 Jon Sicotte 0

As cideries continue searching for stable revenue streams beyond tasting room traffic, many turn toward club memberships and direct-to-consumer shipping programs to create recurring sales and deeper customer loyalty. An informal audience poll at CiderCon […]

Cider News

ACA Leadership Announces Changes to Association’s Structure

May 7, 2026 Jon Sicotte 0

The American Cider Association is moving into a period of structural and leadership change ahead of next week’s annual cider competition in Grand Rapids, Michigan, as the organization shifts to a staff-led operating model and […]

Growing Cider

When Clarity Becomes the Strategy: Endless Orchard’s Packaging Bet

May 6, 2026 Jon Sicotte 0

For many cideries, a rebrand is reactive and often driven by declining sales, a shift in positioning, or the need to reset consumer perception. For Washington-based Endless Orchard Cider, the decision came from something less […]

Growing Cider

How Cideries Can Use Music to Build Branding & Influence Consumer Behavior

April 29, 2026 Jon Sicotte 0

Music for your cidery’s taproom should be a strategic decision. Those that treat it as an afterthought can risk undercutting the very experience they’re trying to sell. There are cideries that approach it with intention, […]

Cider News

How Eckert’s Uses its Hard Cider Line to Drive Agritourism & Increase Guest Spending

April 28, 2026 Jon Sicotte 0

For farms and orchards, hard cider can be more than just another product on the shelf along with pies, fritters and produce. Instead, it can become a major part of the guest experience and a […]

Growing Cider

How to Build a QA/QC System for a Growing Cidery (Before Small Problems Become Expensive)

April 27, 2026 Jon Sicotte 1

QA/QC is easy when you’re making 500 cases a year. It becomes expensive when you’re making 5,000 and something goes wrong. As cideries grow, quality control stops being a nice-to-have and becomes an operational survival […]

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