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Growing Cider

Why Refreshing Your Brand Doesn’t Mean Reinventing Your Cider

The thought of rebranding your cidery’s packaging lineup comes with an uncomfortable question: If the product is already working, why risk changing how it’s presented? That’s the dilemma High Limb Cider wrestled with before unveiling [...]
Growing Cider

The Reasons Why Finnriver Turns Storytelling Into a Competitive Advantage

Building on the idea that education can separate traditional cider from commodity products (read more here), Finnriver Farm & Cidery‘s approach suggests the next step isn’t simply explaining heirloom apples. Instead, it’s giving consumers a [...]
Growing Cider

What Customers May Reveal if Your Brand Connects

Branding is often treated as a creative exercise, but for many cideries it functions more like a continuous business experiment. A logo, label or product name may earn attention on the shelf, yet the real [...]
Growing Cider

How Successful Cider Brands Support Their Distributor Partners

Signing with a wholesaler doesn’t guarantee your cider will sell. Many cideries assume distribution automatically creates growth. In reality, wholesalers represent dozens (or even 100s) of brands. Without a clear activation plan, your cider can [...]
Growing Cider

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

Music is often treated as background noise in a taproom, but experienced cideries say it deserves the same strategic attention as menu design, lighting or staffing. The right soundtrack helps shape a customer’s perception of [...]

Portland Cider Welcomes Oregon Zoo’s New Red Pandas With Special-Edition Pacific Berry

July 29, 2026 0

Portland Cider Co. is welcoming the Oregon Zoo’s two new red pandas with a special-edition release of Pacific Berry featuring playful red panda artwork. The limited release is part of the cidery’s fourth annual summer […]

Finnriver Farm & Cidery Launches “Finnriver Dry” in Cans

March 26, 2026 0

Finnriver Farm & Cidery, the first B Corp certified cidery in the United States, is expanding its canned cider lineup this spring with the debut of Finnriver Dry. Launching in April 2026, the new release […]

A New Punch That Packs a Punch: Blake’s Beverage Company Rolls Out ‘Giddy Up’

March 12, 2026 0

Blake’s Beverage Company is betting that the next big thing in the cooler aisle isn’t a seltzer, isn’t a cocktail, and isn’t another cider. It’s a punch. The company announced today the nationwide launch of […]

California’s Ironbark Ciderworks to Close; Seeks to Sell Business Assets

August 5, 2026 0

Ironbark Ciderworks will cease operations on Sept. 30, ending nearly a decade of producing craft cider in Southern California. The award-winning California cidery announced the closure in a brief statement to BREWER & Cider Business, […]

High Limb Expands in New England with Connecticut Distribution Launch

July 29, 2026 0

High Limb Cider, a leader and innovator in artisanal cider, has announced its expansion into Connecticut through a new distribution partnership with G&G Beverage Distributors, marking the company’s continued growth across New England. Founded in […]

Cider Business Podcast with Portland Cider

June 30, 2026 0

Closing a taproom doesn’t have to mean the end of a cidery, it can be the beginning of a new — and perhaps — smarter strategy. In this edition, of the Cider Business Podcast on […]

Why Refreshing Your Brand Doesn’t Mean Reinventing Your Cider

The Reasons Why Finnriver Turns Storytelling Into a Competitive Advantage

What Customers May Reveal if Your Brand Connects

How Successful Cider Brands Support Their Distributor Partners

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom