Taking Hard Cider to the Next Level!

Growing Cider

The Reasons Why Finnriver Turns Storytelling Into a Competitive Advantage

Building on the idea that education can separate traditional cider from commodity products (read more here), Finnriver Farm & Cidery‘s approach suggests the next step isn’t simply explaining heirloom apples. Instead, it’s giving consumers a [...]
Growing Cider

What Customers May Reveal if Your Brand Connects

Branding is often treated as a creative exercise, but for many cideries it functions more like a continuous business experiment. A logo, label or product name may earn attention on the shelf, yet the real [...]
Growing Cider

How Successful Cider Brands Support Their Distributor Partners

Signing with a wholesaler doesn’t guarantee your cider will sell. Many cideries assume distribution automatically creates growth. In reality, wholesalers represent dozens (or even 100s) of brands. Without a clear activation plan, your cider can [...]
Growing Cider

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

Music is often treated as background noise in a taproom, but experienced cideries say it deserves the same strategic attention as menu design, lighting or staffing. The right soundtrack helps shape a customer’s perception of [...]
Growing Cider

From Guided Tastings to Community Events, These Can Drive Local Cidery Visits

The biggest marketing lesson isn’t about finding the latest social media trend or spending more money on advertising. Instead, centering on understanding your local community first, then building promotions that fit the way customers already [...]

Portland Cider Welcomes Oregon Zoo’s New Red Pandas With Special-Edition Pacific Berry

July 29, 2026 0

Portland Cider Co. is welcoming the Oregon Zoo’s two new red pandas with a special-edition release of Pacific Berry featuring playful red panda artwork. The limited release is part of the cidery’s fourth annual summer […]

Finnriver Farm & Cidery Launches “Finnriver Dry” in Cans

March 26, 2026 0

Finnriver Farm & Cidery, the first B Corp certified cidery in the United States, is expanding its canned cider lineup this spring with the debut of Finnriver Dry. Launching in April 2026, the new release […]

A New Punch That Packs a Punch: Blake’s Beverage Company Rolls Out ‘Giddy Up’

March 12, 2026 0

Blake’s Beverage Company is betting that the next big thing in the cooler aisle isn’t a seltzer, isn’t a cocktail, and isn’t another cider. It’s a punch. The company announced today the nationwide launch of […]

California’s Ironbark Ciderworks to Close; Seeks to Sell Business Assets

August 5, 2026 0

Ironbark Ciderworks will cease operations on Sept. 30, ending nearly a decade of producing craft cider in Southern California. The award-winning California cidery announced the closure in a brief statement to BREWER & Cider Business, […]

High Limb Expands in New England with Connecticut Distribution Launch

July 29, 2026 0

High Limb Cider, a leader and innovator in artisanal cider, has announced its expansion into Connecticut through a new distribution partnership with G&G Beverage Distributors, marking the company’s continued growth across New England. Founded in […]

Cider Business Podcast with Portland Cider

June 30, 2026 0

Closing a taproom doesn’t have to mean the end of a cidery, it can be the beginning of a new — and perhaps — smarter strategy. In this edition, of the Cider Business Podcast on […]

The Reasons Why Finnriver Turns Storytelling Into a Competitive Advantage

What Customers May Reveal if Your Brand Connects

How Successful Cider Brands Support Their Distributor Partners

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom