Closing a taproom doesn’t have to mean the end of a cidery, it can be the beginning of a new — and perhaps — smarter strategy. In this edition, of the Cider Business Podcast on BREWER, Jon Sicotte chats with Portland Cider founder Jeff Parrish has he shares the story behind the difficult decision to close the company’s longtime taproom and why he views it not as a failure, but as a necessary pivot. Parrish discusses the business realities that led to the decision, how his team balanced emotion with financial discipline, and why building lasting customer relationships through Portland Cider’s Core Society has become an increasingly important part of the company’s future.
