What does it really take to scale a modern cider production company without losing focus? Recorded at CiderCon 2026 in Providence, this Cider Business/Brewer Magazine conversation with Dave Takush of 2 Towns Ciderhouse digs into the real business decisions behind one of the Pacific Northwest’s most influential cider brands.
Dave shares the strategic inflection points that helped move 2 Towns from a garage startup to a multi-state player, how early bets on production capacity and team structure continue to shape the company today, and what founders often underestimate when trying to scale quickly without sacrificing quality or brand identity.
Executive Editor Jon Sicotte also explores with Takush on how the team evaluates which innovations deserve investment, how they fight for shelf space in an increasingly crowded RTD landscape, and why measuring the true return on experimental products requires more than just looking at sales numbers.
