This October, the nation’s No. 1 hard cider brand[1] is opening the doors to Angry Orchard Video, an immersive pop-up experience inspired by its new Thriller Variety Pack and the iconic world of Scream. In collaboration with the Scream franchise and Fun World, owner of the Ghost Face copyright and trademark, Angry Orchard will transform a downtown Manhattan space into a nostalgic, ’90s-inspired video store in celebration of the 30th anniversary of the original Scream film, bringing back the thrill of picking out your favorite scary movie, only this time with a hard cider in hand.
On Oct. 2-3, guests 21 and older who visit Angry Orchard Video will receive a customizable membership card featuring their photo to guide them through the experience. As they browse the store, fans can enjoy hard cider tastings, exclusive merchandise, photo opportunities and other experiences inspired by iconic moments from Scream.
Skeet Ulrich, whose portrayal of Billy Loomis helped make Scream a horror classic, will make a special appearance at Angry Orchard Video to celebrate the launch of Mystery Caller, the new Ghost Face-inspired cider featured in Angry Orchard’s Thriller Variety Pack.
“Part of the magic of Scream was the time it came from, when going to the video store was part of the experience,” said Ulrich. “It’s been incredible to see how different generations continue to connect with the franchise, and Angry Orchard Video brings fans back to that era while giving them a chance to step into the world of Scream in a completely new way.”
Available nationwide, Angry Orchard’s new Scream collaboration includes the Thriller Variety Pack, featuring glow-in-the-dark packaging that reveals Ghost Face and the franchise’s iconic line, “What’s your favorite scary movie?” Fans can also find limited-edition Scream-inspired Crisp Apple and Crisp Imperial single-serve cans.
The Thriller Variety Pack includes four seasonal flavors:
- NEW! Mystery Caller: As elusive as it is refreshing, Mystery Caller will leave drinkers guessing the exact blend of its scream-worthy ingredients…because you never truly know what’s behind Ghost Face’s mask.
- NEW! Caramel Apple Curse: Refreshing and indulgent, this all-new flavor combines buttery salted caramel with tart orchard apple.
- Blood Orange: Packed with juicy apple and honeysuckle notes, it slices through ordinary orange flavor to deliver a bolder, zesty sweetness with a blood-red hue.
- Headless Pumpkin: Crisp apples meet vibrant pumpkin flavor, hints of vanilla ice cream and crumbly pie crust in this nostalgic blend that rivals your grandmother’s pie.
“Scream is incredibly nostalgic for so many fans, and as we celebrate the 30th anniversary of the franchise, we wanted to bring that ‘90s nostalgia to every part of this collaboration,” said John Dorman, director of marketing at Angry Orchard. “From the VHS-inspired artwork on the Thriller Variety Pack to Angry Orchard Video, we’re bringing fans back to a time when picking out your next scary movie was just as memorable as watching it.”
To reserve a spot and learn more about Angry Orchard Video, please visit our page on Eventbrite. Space is limited.
For more information on where to find Angry Orchard, please visit angryorchard.com. Follow along @AngryOrchard on Facebook, X and Instagram.
