new hampshire cider

How Cideries Can Use Music to Build Branding & Influence Consumer Behavior

April 29, 2026 Jon Sicotte 0

Music for your cidery’s taproom should be a strategic decision. Those that treat it as an afterthought can risk undercutting the very experience they’re trying to sell. There are cideries that approach it with intention, […]

Lessons From Cideries That Took a Bold Position

April 15, 2026 Jon Sicotte 2

Branding decisions in the cider world often carry risks that extend well beyond label design or logo refreshes. For many cideries, branding intersects with capital investments, customer expectations and long-term positioning. Those risks can shape […]