How much should you trust the numbers and how much should you chase what’s happening in front of you? While the approaches vary widely depending on production scale, philosophy and business model, these cideries agree […]
Andrew Perez, co-founder of Highpoint Cider, isn’t overly optimistic about rapid change in direct-to-consumer (DTC) shipping laws for cider. While the model holds promise for small producers trying to reach customers beyond their local footprint, […]
When Highpoint Cider’s Andrew Perez noticed one of his brands needed a refresh, he didn’t rely just on instinct; the company’s co-founder relied on numbers. By examining geographic and sales data, Perez and his team […]
Building an effective marketing strategy can mean finding the right mix in catering to regulars and fans while bringing in a new group of consumers as well with each post. As some in the craft […]
Tracking metrics helps gauge the functionality and performance of your cidery by providing actionable insights into various aspects of the business. Data from these metrics provides a solid foundation for making strategic decisions about production, […]
There is always more to learn. Continued education is paramount for the success of any cidery’s production team. Staying abreast of the latest techniques, technologies, and trends is crucial to maintaining product quality, improving efficiency, […]
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