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Seminars to Look for at CiderCon 2026

January 28, 2026 Jon Sicotte 0

CiderCon 2026 is next week in Providence, Rhode Island (February 2-5) as cidery professionals like yourself from across the country will gather to share information and strategies in making their businesses better. Brewer will be […]

Cider News

Cider Industry Closes Challenging Year With Signs of Growth & Renewed Advocacy Efforts

December 22, 2025 Jon Sicotte 0

As the calendar year comes to a close, the American cider industry is marking a period defined by operational strain, policy pressure, and cautious optimism all the while with a leadership transition. “This year has […]

Cider News

Registration Now Open for the Cider Industry’s Premiere Event, CiderCon 2026

October 14, 2025 Jon Sicotte 0

CiderCon® 2026 is coming to Providence, Rhode Island, bringing together cidermakers, industry leaders, and innovators from around the globe to learn, connect, and celebrate the craft of cider.  This year’s theme, “Crafting Cider’s Future Together,” […]

Growing Cider

How Having a Hybrid Lab Testing Approach Can Keep Costs and Risk in Check

June 18, 2025 Jon Sicotte 0

A measured approach to your cidery’s lab testing can help keep costs down while mitigating risks. That’s according to Steven Trussler, the Cider Specialist at Brock University during a CiderCon 2025 seminar focused on practical […]

Growing Cider

How to Rethink Cider Branding Without The Apple

April 23, 2025 Jon Sicotte 0

When your cidery starts out, branding may take a backseat to the product itself. It could start with pouring at a Farmers’ Market, sharing stories of your harvest, doing things like fermentation trials and the […]

Growing Cider

Why Email Marketing (Not Social Media) Is the Secret to Your Cidery’s Success

April 2, 2025 Jon Sicotte 0

Building a successful cider brand requires more than just crafting a high-quality product. It starts with forming genuine relationships with your customers before even attempting to make a sale. According to Ben Salisbury, founder of […]

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