Sometimes the difference between a guest buying a cider they already know and discovering something new can come down to a conversation. But that conversation does not necessarily need to be a detailed explanation of […]
Building on the idea that education can separate traditional cider from commodity products (read more here), Finnriver Farm & Cidery‘s approach suggests the next step isn’t simply explaining heirloom apples. Instead, it’s giving consumers a […]
The biggest marketing lesson isn’t about finding the latest social media trend or spending more money on advertising. Instead, centering on understanding your local community first, then building promotions that fit the way customers already […]
The Cider Institute’s Technical Skills Share Series continues this Thursday, June 12, with an in-depth session on Bottle Conditioning, led by Martha Lowry, Co-Owner and Cidermaker at Woodfolk Cider in Ontario. Bottle conditioning is a […]
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