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A New Punch That Packs a Punch: Blake’s Beverage Company Rolls Out ‘Giddy Up’

March 12, 2026 Jon Sicotte 0

Blake’s Beverage Company is betting that the next big thing in the cooler aisle isn’t a seltzer, isn’t a cocktail, and isn’t another cider. It’s a punch. The company announced today the nationwide launch of […]

Cider News

Cider’s Next Chapter? Strategy, Identity & the Rise of the “Fourth Category” with Andrew Blake

July 10, 2025 Jon Sicotte 0

In a Cider Business podcast here for Brewer Mag, Andrew Blake, CEO of Blake’s Beverage, explores the business mindset behind cider’s growing momentum. Blake shares how strategic shifts and investments have positioned the company — […]

Cider News

Blake’s, Benchmark Unite to Redefine the Beyond-Beer Landscape 

June 17, 2025 Jon Sicotte 0

Blake’s Beverage Company and Benchmark Beverage Company — two Michigan-born, family-owned brands — are teaming up in a bold new partnership to accelerate growth and shake up the beyond-beer category with fresh innovation and national […]

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