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Why Smarter Cider Forecasting Can Help Balance Trend Chasing With Reliable Sales History

November 26, 2025 Jon Sicotte 0

How much should you trust the numbers and how much should you chase what’s happening in front of you? While the approaches vary widely depending on production scale, philosophy and business model, these cideries agree […]

This May be a Tough Challenge for Cider, But It’s Changing

September 3, 2025 Jon Sicotte 0

Direct-to-consumer shipping has been hailed as a lifeline for small cideries that often struggle to gain space on distributor trucks or retail shelves. For some producers, DTC represents a breakthrough opportunity. For others, its impact […]