Albemarle CiderWorks has taken home top awards at CiderWorld, the prestigious international cider competition held annually in Frankfurt, Germany. All three ciders submitted by the Virginia-based cidery earned gold medals, with their standout cider, Brut […]
When your cidery starts out, branding may take a backseat to the product itself. It could start with pouring at a Farmers’ Market, sharing stories of your harvest, doing things like fermentation trials and the […]
Michigan’s best-selling cidery Blake’s Hard Cider is leaning into warmer weather with a fresh new flavor: Key Lime Pie (6.5% ABV). This delightful fusion of sweet and citrus includes flavors of tart fruit and notes […]
Implementing direct-to-consumer sales has become a necessary strategy for many cideries. But blending storytelling, with customer education, and creating a strategic sales technique is key, especially for cideries that are using more traditional methods of […]
For orchard-owning cideries navigating an increasingly unstable apple economy, long-term sustainability may lie in doubling down on heritage practices and local sourcing — and proving to their peers that cider can be a viable path […]
Building a successful cider brand requires more than just crafting a high-quality product. It starts with forming genuine relationships with your customers before even attempting to make a sale. According to Ben Salisbury, founder of […]
Austin Eastciders’ new brand extension Spiked Agua Fresca puts a Texas twist on the traditional fruit-forward beverage. It’s bold, playful and available in four fresh flavors—Strawberry Hibiscus, Cucumber Lime, Pineapple Guava and Mango Chamoy. Strawberry […]
As cider’s popularity continues to grow and an increasing number of producers and styles enter the market, more professionals and enthusiasts are deepening their expertise through certification. The American Cider Association (ACA) is pleased to […]
Watson Wheeler Cider is founded by four equal partners who share responsibilities in nearly every aspect of the business. With just one full-time employee, the company is looking at laying the groundwork for how it […]
Blake’s Beverage Company is hitting the ground running in 2025 with several daring new ciders in the first quarter of the year. As the collaborative voice of three leading cider brands—Blake’s Hard Cider, Austin Eastciders, […]
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