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Year: 2024

Growing Cider

Maneuvering Social Media to Gain Traction & Sales

March 20, 2024 Jon Sicotte 0

Hard Heidi’s Cider at this time is only sold via wholesale so Heidi Smart said that advertising on social media is the only touchpoint the Washington-based company has with consumers. Making key and informative posts on […]

Growing Cider

Ways to Formulate Market Differentiation & Consumer Engagement with a Wholesaler

March 13, 2024 Jon Sicotte 0

It’s essential that the strategies employed by craft cideries and wholesaler distributors can vary based on factors such as market dynamics, regional preferences, and evolving industry trends, but when your brand does sign on to […]

Growing Cider

How Portland Cider Creates Buzz Points for New Cider Releases

February 21, 2024 Jon Sicotte 0

Portland Cider has a lot of fun playing with the spicier side of flavor over the years, and they told Brewer recently that customers aren’t shy about letting them know when something packs a little […]

Growing Cider

How Capitalizing on Niches Can Fit into Sales Strategy

February 14, 2024 Jon Sicotte 0

The growing interest in cider has provided a fertile ground for the production and appreciation of single varietal or even experimental types of cider. Both can lead to creating a sales niche that can develop […]

Cider News

Why Heartland Ciderworks is Excited About 2024 Plans

February 8, 2024 admin 0

With one year in the books, Heartland Ciderworks is excited for the future. Located in the Willamette Valley of Oregon, Heartland’s Eliseo Bell-Uribe said they are releasing new ciders, introducing canned products, and expanding production, […]

Growing Cider

Can Internalizing Food Service Work for Your Brand?

February 7, 2024 Jon Sicotte 0

Internalizing food service for your cidery involves establishing and managing your own food service operations within your cidery, as opposed to relying on external vendors or food trucks. This may be able to enhance the […]

Growing Cider

Can Your Brand ‘Play Both Sides?’ to Success

January 31, 2024 Jon Sicotte 0

Creating a product with alcohol in it more recently has become difficult in some situations and cideries are looking to lean into that trend with digging into NA along with the “better for you” options. […]

Growing Cider

How Crush Series Was a Strategic Innovation for Citizen Cider

January 24, 2024 Jon Sicotte 0

Citizen Cider’s Crush series has emerged as a strategic innovation for the Burlington, Vermont company, capitalizing on the success of seasonals like its Strawberry Crush. Mimosa Crush was carefully positioned for winter and spring, and […]

Growing Cider

Why Stem Ciders’ Combs Wanted Be a Master Cicerone

January 17, 2024 Jon Sicotte 0

Patrick Combs, Director of Liquids for Stem Ciders, has joined an exclusive group of only 28 individuals throughout the program’s history to earn the honored distinction of Master Cicerone. Becoming a Master Cicerone, the highest […]

Growing Cider

Words of Wisdom for Up-And-Coming Owners

January 10, 2024 Jon Sicotte 0

Since opening Lost Boy Cidery, founder Tristan Wright admits that his perspective has broadened, emphasizing the importance of adaptability, customer engagement, and continuous innovation. As more cideries come online in 2024, Wright and many other […]

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