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Growing Cider

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

July 15, 2026 Jon Sicotte 0

Music is often treated as background noise in a taproom, but experienced cideries say it deserves the same strategic attention as menu design, lighting or staffing. The right soundtrack helps shape a customer’s perception of […]

Growing Cider

From Guided Tastings to Community Events, These Can Drive Local Cidery Visits

July 8, 2026 Jon Sicotte 1

The biggest marketing lesson isn’t about finding the latest social media trend or spending more money on advertising. Instead, centering on understanding your local community first, then building promotions that fit the way customers already […]

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